Glossary Of Technical Terms
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Return to Book Page. Walker Goodreads Author. New edition includes up-to-date tips and strategies for speaking and dealing with NEW Media, including: blogs, podcasts, webcasts, and ezines.
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In the book, TJ Walker explains: -A systematic approach to developing and delivering a memorable message - New edition includes up-to-date tips and strategies for speaking and dealing with NEW Media, including: blogs, podcasts, webcasts, and ezines. Get A Copy.
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- Capturing an Image from the User.
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When it comes to talking to the press, people are largely divided into two camps. The first doesn't think it's anything to worry about and the second is terrified of the prospect. I've worked with a few people who fall into the first camp. The CEO who doesn't think he needs to "waste" any time preparing for the interview ends up having a rambling, hour-long conversation, during which no message is communicated.
Digitization - Wikipedia
The When it comes to talking to the press, people are largely divided into two camps. The reporter is left with little that's usable and often takes their pick from the dozens of messages they heard.
Once the interview is published or aired, the CEO complains about being misquoted or "taken out of context. He advises that you not enter an interview "without knowing in advance precisely the exact quotes you want to see in tomorrow's newspaper or tonight's newscast.
For the novice about to face an interview, Walker dissects it into its various parts and lays out a systematic plan of attack. The book is also loaded with tips and tricks that Walker has drawn from more than 20 years of media training experience.
- Quorne Returns: The Golden Amazon Saga, Book Six.
- Media Training A-Z: A Complete Guide to Controlling Your Image, Message & Sound Bites.
- SOUND ON SOUND.
- New media - Wikipedia.
From what to say, wear and even drink, Walker conveys it all. The book is not flawless. Some people may find them helpful, but the acronyms Walker uses for memorization reminded me of high school and were so long that the acronym was almost as difficult to remember as the concept to which it was related. I also could have gone to Walker's web site to find his other products and thus have done without the 30 pages he devotes to them at the end of Media Training A-Z. But those minor detractions are more than made up for by the balance of the book.
A final note for leaders of non-profits, companies, churches, etc. Shapiro argues that the "emergence of new, digital technologies signals a potentially radical shift of who is in control of information, experience and resources" Shapiro cited in Croteau and Hoynes Russell Neuman suggests that whilst the "new media" have technical capabilities to pull in one direction, economic and social forces pull back in the opposite direction.
According to Neuman, "We are witnessing the evolution of a universal interconnected network of audio, video, and electronic text communications that will blur the distinction between interpersonal and mass communication and between public and private communication" Neuman cited in Croteau and Hoynes Neuman argues that new media will:. Consequently, it has been the contention of scholars such as Douglas Kellner and James Bohman that new media, and particularly the Internet, provide the potential for a democratic postmodern public sphere, in which citizens can participate in well informed, non-hierarchical debate pertaining to their social structures.
Contradicting these positive appraisals of the potential social impacts of new media are scholars such as Edward S. Herman and Robert McChesney who have suggested that the transition to new media has seen a handful of powerful transnational telecommunications corporations who achieve a level of global influence which was hitherto unimaginable.
Scholars, such as Lister et al. Based on the argument that people have a limited amount of time to spend on the consumption of different media, Displacement theory argue that the viewership or readership of one particular outlet leads to the reduction in the amount of time spent by the individual on another. The introduction of New Media, such as the internet, therefore reduces the amount of time individuals would spend on existing "Old" Media, which could ultimately lead to the end of such traditional media. The rise of new media has increased communication between people all over the world and the Internet.
It has allowed people to express themselves through blogs, websites, videos, pictures, and other user-generated media. Flew stated that, "as a result of the evolution of new media technologies, globalization occurs. New media "radically break the connection between physical place and social place, making physical location much less significant for our social relationships" Croteau and Hoynes However, the changes in the new media environment create a series of tensions in the concept of "public sphere".
This trend of the globalized public sphere is not only as a geographical expansion form a nation to worldwide, but also changes the relationship between the public, the media and state Volkmer, For Sherry Turkle "making the computer into a second self, finding a soul in the machine, can substitute for human relationships" Holmes New media has the ability to connect like-minded others worldwide.
While commentators such as Castells  espouse a "soft determinism"  whereby they contend that "Technology does not determine society.
Media Training A-Z: A Complete Guide to Controlling Your Image, Message & Sound Bites
Nor does society script the course of technological change, since many factors, including individual inventiveness and entrpreneurialism, intervene in the process of scientific discovery, technical innovation and social applications, so the final outcome depends on a complex pattern of interaction. Indeed the dilemma of technological determinism is probably a false problem, since technology is society and society cannot be understood without its technological tools.
Manovich  and Castells  have argued that whereas mass media "corresponded to the logic of industrial mass society, which values conformity over individuality," Manovich new media follows the logic of the postindustrial or globalized society whereby "every citizen can construct her own custom lifestyle and select her ideology from a large number of choices. Rather than pushing the same objects to a mass audience, marketing now tries to target each individual separately.
Social movement media has a rich and storied history see Agitprop that has changed at a rapid rate since New Media became widely used. The WTO protests used media to organize the original action, communicate with and educate participants, and was used as an alternative media source. Of course, some are also skeptical of the role of New Media in Social Movements. Many scholars point out unequal access to new media as a hindrance to broad-based movements, sometimes even oppressing some within a movement.
New Media has also found a use with less radical social movements such as the Free Hugs Campaign. Using websites, blogs, and online videos to demonstrate the effectiveness of the movement itself. Along with this example the use of high volume blogs has allowed numerous views and practices to be more widespread and gain more public attention. Another example is the ongoing Free Tibet Campaign , which has been seen on numerous websites as well as having a slight tie-in with the band Gorillaz in their Gorillaz Bitez clip featuring the lead singer 2D sitting with protesters at a Free Tibet protest.
Another social change seen coming from New Media is trends in fashion and the emergence of subcultures such as Text Speak , Cyberpunk , and various others. Following trends in fashion and Text Speak , New Media also makes way for "trendy" social change. The Ice Bucket Challenge is a recent example of this. All in the name of raising money for ALS the lethal neurodegenerative disorder also known as Lou Gehrig's disease , participants are nominated by friends via Facebook , Twitter and ownmirror to dump a bucket of ice water on themselves, or donate to the ALS Foundation.
This became a huge trend through Facebook's tagging tool, allowing nominees to be tagged in the post. The videos appeared on more people's feeds, and the trend spread fast. This trend raised over million dollars for the cause and increased donations by 3, percent. New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments.
Particularly of interest to the espionage community are Facebook and Twitter , two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen. New media also serves as an important tool for both institutions and nations to promote their interest and values The contents of such promotion may vary according to different purposes.
Some communities consider it an approach of "peaceful evolution" that may erode their own nation's system of values and eventually compromise national security. Interactivity has become a term for a number of new media use options evolving from the rapid dissemination of Internet access points, the digitalization of media, and media convergence. In , Rice defined new media as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information.
Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses. In "What is new media? He saw Interpersonal media as "one to one", Mass media as "one to many", and finally New Media as Individuation Media or "many to many". When we think of interactivity and its meaning, we assume that it is only prominent in the conversational dynamics of individuals who are face-to-face. This restriction of opinion does not allow us to see its existence in mediated communication forums.
Interactivity is present in some programming work, such as video games. It's also viable in the operation of traditional media.
In the mid s, filmmakers started using inexpensive digital cameras to create films. It was also the time when moving image technology had developed, which was able to be viewed on computer desktops in full motion. This development of new media technology was a new method for artists to share their work and interact with the big world. Other settings of interactivity include radio and television talk shows, letters to the editor, listener participation in such programs, and computer and technological programming.
Interactivity can be considered a central concept in understanding new media, but different media forms possess, or enable  different degrees of interactivity,  and some forms of digitized and converged media are not in fact interactive at all. Tony Feldman  considers digital satellite television as an example of a new media technology that uses digital compression to dramatically increase the number of television channels that can be delivered, and which changes the nature of what can be offered through the service, but does not transform the experience of television from the user's point of view, and thus lacks a more fully interactive dimension.
It remains the case that interactivity is not an inherent characteristic of all new media technologies, unlike digitization and convergence. Terry Flew argues that "the global interactive games industry is large and growing, and is at the forefront of many of the most significant innovations in new media" Flew These games, which are developments of "new media," allow for users to establish relationships and experience a sense of belonging that transcends traditional temporal and spatial boundaries such as when gamers logging in from different parts of the world interact.
These games can be used as an escape or to act out a desired life. Will Wright , creator of The Sims , "is fascinated by the way gamers have become so attached to his invention-with some even living their lives through it". With the creation of Second Life and Active Worlds before it, people have even more control over this virtual world, a world where anything that a participant can think of can become a reality.
New Media changes continuously because it is constantly modified and redefined by the interaction between users, emerging technologies, cultural changes, etc.
Related Facing The Media: A Complete Guide To Controlling Your Image, Message And Sound Bites
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